What is negative key words and the benefits of using them.

 A negative key word is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees your ad.



The benefits of effectively using negative keywords in your PPC campaigns include:

  • Improved click-through rate or CTR 
  • Improved conversion rate (percentage of users who clicked on your ad and went on to convert)
  • Improved Quality Score (a Google AdWords quality rating that affects the amount you pay for ads)

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