How Domain Authority is Calculated?

 The domain authority (DA) is a calculation of the chance that a website will be posted on search engines produced by Moz, a SEO consulting and advisory firm. “Authority” also helps to define the relative “power” of the domain beyond the Moz metric, which is primarily defined by its backlinks portfolio. 


Domain Authority allocates a number on a logarithmic scale of 1-100 to a website as a whole. High-ranking websites are deemed much more efficient than those below. 

  • MozRank: These measures the overall web page popularity by calculating the number and quality of the sites connected to it. 
  • MozTrust: This focuses on the confidence of the sites connected to a graded page. 
  • Link Profile: Both internal and external links to and from the website are covered by the link profiling. There will be an excellent link to a page linked to highly reputable sources and linked to reputable sources. 
  • Another important factor here is the relevance of the anchor text to the link.

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