Why are podcasts so popular?

 There are several explanations, but some are worth remembering. One reason is that the format is uniquely suited to fit into our busy lives. Podcast audio content allows listeners to engage themselves in topics without having to set aside time to read or watch a video.



In 2019 over 100 million people listen to a podcast every week. There are over 700,000 active podcasts and 29 million podcast episodes available online. This means a lot of people are listening. So why do people choose these podcasts to other platforms such as show material, video content or text content? Since listening to someone is convenient, rather than reading or observing.

And podcast can be a new and modern way to get an edge over your competitors.

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