What are the parameters you should consider when formulating you Digital marketing strategy.

 The below are a few steps one must consider when designing a good marketing strategy:


  1. Specify measurable business goals
  2. Identify your target audience
  3. Understand users needs and search intent
  4. Create a content marketing library
  5. Start with SEO as early as possible
  6. Explore paid advertising channels
  7. Use email marketing segmentation and automation
  8. Take advantage of new traffic sources
  9. Use retargeting and personalization
  10. Work on conversion optimization
  11. Evaluate and revise your strategy
Hire good professionals with greater market understanding who can deliver on your strategy.

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