Set up Blogs for SEO for your Web Content

 Blogging can be a great way to rank for keywords and engage your website's users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up. 

As you write each blog post , you should mind few things:

  1. First, don't include your long-tail keyword more than three or four times throughout the page. Google doesn't consider exact keyword matches as often as it used to. In fact, too many instances of your keyword can be a red flag to search engines that you're "keyword stuffing." This can penalize your website and drop your rank.

  3. Second, link out to the pillar page you created on this topic. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.
  4. Once you publish each blog post, link into it from the pillar page that supports this subtopic. Find the point in your pillar page that introduces this blog's subtopic, and link it here.

By connecting both the pillar and the cluster in this way, you're telling Google there's a relationship between the long-tail keyword and the overarching topic you're trying to rank for.

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