A few things to consider when optimizing your content.

 

  • Step 1: Search your keywords threshold: If a part of the content does not rank for its target keyword in the top five places, it does not have any value. We would like to find keywords worse than position 5. However, we also want to limit the rankings. We found that our keyword thresholds exist between 6–29 positions.
  • Step 2: Filter for Volume search: There’s no point in re-optimizing a piece of content with a small to no search volume for a keyword. You’ll only want to look at keywords with search volumes indicating a likelihood of success. Now you have filtered your list to include only threshold keywords with enough search volume to justify re-optimization.


  • Step 3: Filter for difficulty: In general, I want to optimize the keywords with high search volume and low organic difficulty. You might succeed by extending your re-optimization plan with some attacking link structure if you want to target an extremely competitive keyword in the above list.
  • Step 4: Select for relevance: The rest of the keywords in your lists are highly likely to lead to more traffic and optimize it correctly. Your web page is always accidentally noisy, and you don’t want to spend time on contents that don’t have a trade value. Go through the list and feel what’s worth and what a waste of time is. Since you now have a list of keywords, the following is now known: every keyword threshold has a large search volume, reasonable difficulty with keys and is commercially relevant.
  • Step 5: No cannibals here: As SEOs, it can be forgotten that a URL typically contains many keywords. You could also “re-optimize” for a lower-potential keyword if you do not evaluate all the keywords a URL lists for. For the new high-grade keyword, you will sacrifice ranks.

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