What Is SEO?

 Search engine optimizers (SEOs) are people who optimize websites to help them show up higher on search engines and gain more organic traffic. In a way, an SEO is a highly specialized content strategist, and helps a business discover opportunities to answer questions people have about the industry via search engines.


Remember that not every business can optimize their website for search the same way, and therefore not every SEO will have the same optimization process. It's an SEO's job to examine his or her industry, find out what's important to their audience, and develop an SEO strategy that puts the right content in front of that audience.

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